How to apply for the new reduced tram pass

Starting January 1, the price for a yearly public transport pass for the zones 100+101 has been reduced to 3,325 CZK for adults who pay for waste collection in Brno. 
You can either have your tram pass tied to your regular credit card or buy a contactless card (69 CZK /  99 CZK) at the main city transport office (Novobranská 18). You need to register online (available in Czech only), upload your picture and pay the yearly fee (4,750 CZK). Everybody pays the full prize and later, if applicable, receives the 30% refund (1,425 Kč).
After filling in the online application you need to have your details verified at the main city transport office  just this once, though, next years this step will be skipped. Then you can log in to your account, click on a green button Podat žádost o dotaci (Apply for the refund) on the homepage and fill in your bank account details. The authorities have up to 180 days to process your request.
The discount does not apply to students / seniors / handicapped people as they already use a discount on their public transport pass.
Should you have any more questions, feel free to contact the city transport office at salinkarta@brno.cz or call the Environmental Department at 542 174 320 – they do speak English.